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Invisible influence : the hidden forces that shape behavior / Jonah Berger.

Berger, Jonah, author.
2016
HM1176 .B47 2016 (Mapit)
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Title
Invisible influence : the hidden forces that shape behavior / Jonah Berger.
Author
Berger, Jonah, author.
Edition
First Simon & Schuster hardcover edition.
ISBN
9781476759692 (hardcover)
1476759693 (hardcover)
Published
New York : Simon & Schuster, 2016.
Copyright
©2016
Language
English
Description
vi, 264 pages : illustrations ; 22 cm
Call Number
HM1176 .B47 2016
Dewey Decimal Classification
302.13
Summary
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Note
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
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