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000763902 010__ $$a  2016004900
000763902 020__ $$a9781506332963$$q(paperback)
000763902 020__ $$a150633296X$$q(paperback)
000763902 035__ $$a(OCoLC)ocn942885150
000763902 035__ $$a763902
000763902 040__ $$aDLC$$beng$$erda$$cDLC$$dPUL$$dBDX$$dBTCTA$$dCDX$$dYDXCP$$dOCLCF$$dYUS$$dITD$$dCLE$$dDCK
000763902 042__ $$apcc
000763902 043__ $$an-us---
000763902 049__ $$aISEA
000763902 05000 $$aJK2281$$b.F45 2017
000763902 08200 $$a324.70973$$223
000763902 1001_ $$aFeltus, William J.,$$eauthor.
000763902 24510 $$aInside campaigns :$$belections through the eyes of political professionals /$$cWilliam J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University.
000763902 264_1 $$aThousand Oaks, California :$$bCQ Press, an imprint of SAGE,$$c[2017].
000763902 264_4 $$c©2017
000763902 300__ $$axvi, 304 pages :$$billustrations, maps ;$$c23 cm
000763902 336__ $$atext$$2rdacontent
000763902 337__ $$aunmediated$$2rdamedia
000763902 338__ $$avolume$$2rdacarrier
000763902 504__ $$aIncludes bibliographical references and index.
000763902 5050_ $$aLosing and winning : the craft and science of political campaigns -- Political math : how campaign matter -- Political historian and data scientist : charting a path to victory through information and analysis -- Entrepreneur and chief financial officer : launching and sustaining the campaign -- Marketing Maven : reaching the campaign's target voter audiences -- Producer and state manager : creating and presenting the campaign's messages -- Spinmeister and policy wonk : navigating the media landscape -- Field general : waging the war on the ground -- Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path to victory -- Candidate caretaker and confidant : handling details and building trust.
000763902 520__ $$a"Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America's state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate."--Provided by publisher.
000763902 650_0 $$aCampaign management$$zUnited States.
000763902 7001_ $$aGoldstein, Kenneth M.,$$d1965-$$eauthor.
000763902 7001_ $$aDallek, Matthew,$$d1969-$$eauthor.
000763902 85200 $$bgen$$hJK2281$$i.F45$$i2017
000763902 909CO $$ooai:library.usi.edu:763902$$pGLOBAL_SET
000763902 980__ $$aBIB
000763902 980__ $$aBOOK