The Politics of Emotions, Candidates, and Choices
2016
JK1967
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Details
Title
The Politics of Emotions, Candidates, and Choices
Author
Yates, Heather E. Author
ISBN
9781137515278 (electronic book)
9781137515261
1137515260
9781137515261
1137515260
Publication Details
Basingstoke : Palgrave Macmillan Limited May 2016 Secaucus : Springer [Distributor]
Language
English
Description
1 online resource.
Item Number
9781137515261
Call Number
JK1967
Dewey Decimal Classification
324.973
Summary
Anchored in the idea that political campaigns matter to electoral outcomes, "The Politics of Emotions, Candidates and Choices" analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate s message, this analysis isolates specific emotional dimensions that were influential on voters appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters emotions are trusted as political knowledge and transferred to their beliefs about certain policies. "
Note
Anchored in the idea that political campaigns matter to electoral outcomes, "The Politics of Emotions, Candidates and Choices" analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate s message, this analysis isolates specific emotional dimensions that were influential on voters appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters emotions are trusted as political knowledge and transferred to their beliefs about certain policies. "
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