Foreign direct investment inflows into the South East European media market : towards a hybrid business model / Zvezdan Vukanović.
Vukanović, Zvezdan, author.
2016
P92.B28 V85 2016eb
Available Online

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Title Foreign direct investment inflows into the South East European media market : towards a hybrid business model / Zvezdan Vukanović.
Author Vukanović, Zvezdan, author.
ISBN 9783319305127 (electronic book)
3319305123 (electronic book)
9783319305103
Published Switzerland : Springer, [2016]
Language English
Description 1 online resource.
Call Number P92.B28 V85 2016eb
Dewey Decimal Classification 302.2309496
Summary This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from digital title page (viewed on Aug. 24, 2016).
Series Media business and innovation.
Available in Other Form Foreign Direct Investment Inflows Into the South East European Media Market.
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Preface.-1 Introduction
2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility
3 Framing Current Business Model Innovation Research Agenda
4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept
5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development
6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants
7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects
8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research.

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