TY - BOOK T1 - The spot :the rise of political advertising on television / DA - c1984. CY - Cambridge, Mass. : AU - Diamond, Edwin. AU - Bates, Stephen, CN - JF2112.A4 D53 1984 CN - JF2112.A4 PB - MIT Press, PP - Cambridge, Mass. : PY - c1984. N1 - Includes index. ID - 76482 KW - Advertising, Political KW - Television advertising SN - 0262040751 TI - The spot :the rise of political advertising on television / ER -