@article{766394,
      author = {Woodside, Arch G., and Pattinson, Hugh M., and Marshall,  Roger, and Behrens, Ronny,},
      url = {http://library.usi.edu/record/766394},
      title = {Field guide to case study research in business-to  -business marketing and purchasing /},
      recid = {766394},
      pages = {1 online resource (305 pages).},
}