TY  - GEN
T1  - Field guide to case study research in business-to -business marketing and purchasing /
AU  - Woodside, Arch G.,
AU  - Pattinson, Hugh M.,
AU  - Marshall, Roger,
AU  - Behrens, Ronny,
ET  - First edition.
VL  - Volume 21
CN  - HF5415.1263
ID  - 766394
KW  - Industrial marketing
KW  - Purchasing
KW  - Marketing research.
SN  - 9781784410797
TI  - Field guide to case study research in business-to -business marketing and purchasing /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1780809
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1780809
ER  -