The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
2015
HD9999.L852 .S66 2015
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Details
Title
The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
Author
Som, Ashok, author.
ISBN
9780470830024
9781118814321 (oBook)
9780470830048 (electronic bk.)
9780470830055 (electronic bk.)
9781118814321 (oBook)
9780470830048 (electronic bk.)
9780470830055 (electronic bk.)
Published
Singapore : Wiley, 2015.
Copyright
©2015
Language
English
Description
1 online resource (467 pages) : illustrations
Call Number
HD9999.L852 .S66 2015
Dewey Decimal Classification
338.47
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015).
Added Author
Blanckaert, Christian, author.
Available in Other Form
Road to luxury : the evolution, markets and strategies of luxury brand management.
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Online Access
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