Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
2015
HF1416 .M858 2015
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Details
Title
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
ISBN
9781785600968
9781785600975 (electronic bk.)
9781785600975 (electronic bk.)
Published
[Bradford, West Yorkshire, England] : Emerald, [2015]
Copyright
©2015
Language
English
Description
1 online resource (137 pages).
Call Number
HF1416 .M858 2015
Dewey Decimal Classification
658.848
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Series
International Marketing Review, 0265-1335 ; Volume 32 Number 2
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