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Predictive marketing : easy ways every marketer can use customer analytics and big data / Ömer Artun, Dominique Levin.

Artun, Omer, 1969- author.; Levin, Dominique, author.
2015
HF5415 .A7458 2015eb
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Title
Predictive marketing : easy ways every marketer can use customer analytics and big data / Ömer Artun, Dominique Levin.
Author
Artun, Omer, 1969- author.
ISBN
9781119175803
9781119037323 (electronic book)
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Copyright
©2015
Language
English
Description
1 online resource (271 pages)
Call Number
HF5415 .A7458 2015eb
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Levin, Dominique, author.
Available in Other Form
Predictive marketing : easy ways every marketer can use customer analytics and big data.
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