TY - GEN T1 - Storytelling-case archetype decoding and assignment manual (SCADAM) / AU - Woodside, Arch G., AU - Sood, Suresh C., ET - First edition. VL - Volume 11 CN - HF5415.32 ID - 769595 KW - Consumer behavior. KW - Marketing KW - Consumers KW - Archetype (Psychology) SN - 9781785602160 TI - Storytelling-case archetype decoding and assignment manual (SCADAM) / LK - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=11203800 UR - https://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=11203800 ER -