TY - GEN N2 - The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth. AB - The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth. T1 - The merchants of cool / AU - Goodman, Barak, AU - Goodman, Rachel Dretzin, AU - Rushkoff, Douglas, CN - HQ799.2.M35 CN - HQ799.2.M35 LA - Closed captioned for the hearing impaired. N1 - Originally broadcast as a segment of the television program Frontline. ID - 770683 KW - Teenage consumers KW - Advertising and youth KW - Mass media and teenagers KW - Marketing KW - Marketing KW - Popular culture SN - 0793690552 SN - 9780793690558 TI - The merchants of cool / ER -