The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.
Webb, Amy, 1974- author.
2016
HD30.27 .W39 2016 (Mapit)
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Title The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb.
Author Webb, Amy, 1974- author.
Edition First edition.
ISBN 9781610396660 (hardcover)
1610396669 (hardcover)
Published New York : PublicAffairs, [2016]
Language English
Description viii, 322 pages : illustrations ; 25 cm
Call Number HD30.27 .W39 2016
Dewey Decimal Classification 658.4/0355
Summary Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments--especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream--have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?--Adapted from dust jacket.
Bibliography, etc. Note Includes bibliographical references (pages 293-310) and index.
Record Appears in On-Campus Resources > Books
All Resources
Introduction : "Hello, are you lost?"
The instructions: a futurist's playbook for every organization
When cars fly: understanding the difference between trend and trendy
Survive and thrive, or die: how trends affect companies
Finding the fringe: seek out the unusual suspects
Signals matter: uncovering hidden patterns
The "Uber for X" trend: ask the right questions
Is it really awesome?: know when the timing is right
If this, then that: a formula for action
Greetings, robot overlords: pressure-testing your strategy
Reverse-engineering the future.

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