TY - BOOK AU - Benartzi, Shlomo, AU - Lehrer, Jonah, CN - HF5415.32 CN - HF5415.32 ID - 770813 KW - Decision making. KW - Consumer behavior. KW - Internet. KW - Neuroeconomics. SN - 9781591847861 SN - 1591847869 SN - 9781591848325 SN - 1591848326 T1 - The smarter screen :surprising ways to influence and improve online behavior / TI - The smarter screen :surprising ways to influence and improve online behavior / ER -