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000770813 010__ $$a  2015510308
000770813 019__ $$a912382137$$a919591007$$a927382933
000770813 020__ $$a9781591847861$$q(hardcover)
000770813 020__ $$a1591847869$$q(hardcover)
000770813 020__ $$a9781591848325$$q(paperback)
000770813 020__ $$a1591848326$$q(paperback)
000770813 035__ $$a(OCoLC)ocn894540660
000770813 035__ $$a770813
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000770813 049__ $$aISEA
000770813 05000 $$aHF5415.32$$b.B46 2015
000770813 08204 $$a658.8/342$$223
000770813 1001_ $$aBenartzi, Shlomo,$$eauthor.
000770813 24514 $$aThe smarter screen :$$bsurprising ways to influence and improve online behavior /$$cShlomo Benartzi with Jonah Lehrer.
000770813 264_1 $$aNew York, New York :$$bPortfolio/Penguin,$$c[2015]
000770813 264_4 $$c©2015
000770813 300__ $$aviii, 248 pages ;$$c24 cm
000770813 336__ $$atext$$btxt$$2rdacontent
000770813 337__ $$aunmediated$$bn$$2rdamedia
000770813 338__ $$avolume$$2rdacarrier
000770813 504__ $$aIncludes bibliographical references (pages 215-238) and index.
000770813 5050_ $$aIntroduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools.
000770813 650_0 $$aDecision making.
000770813 650_0 $$aConsumer behavior.
000770813 650_0 $$aInternet.
000770813 650_0 $$aNeuroeconomics.
000770813 7001_ $$aLehrer, Jonah,$$eauthor.
000770813 85200 $$bgen$$hHF5415.32$$i.B46$$i2015
000770813 909CO $$ooai:library.usi.edu:770813$$pGLOBAL_SET
000770813 980__ $$aBIB
000770813 980__ $$aBOOK