At a Glance; Contents; About the Authors; Cloud-as-a-Service Prologue; Part I; Chapter 1: Cloud Computing as a Service; Cloud Computing; Essential Characteristics of Cloud Computing; Cloud Computing Service Models; Cloud Computing Deployment Models; The Services Sector; Service Innovation; Service-Dominant Logic; Value Cocreation; Service Mindset; Value Creation and Service Analytics; Privacy and Cloud Services; Everything-as-a-Service; Part II; Chapter 2: The Service Science Foundation for Cloud Computing; Service Science; Service-Dominant Logic; Service Ecosystems

Foundational PremisesFrom GDL to SDL; Product-Service Systems; Definitions; Hybrid Offerings; Service Orientation and PSS; Benefits of PSS; Barriers to PSS Adoption; Service-Dominant Logic Thinking; Services Thinking; Service Thinking; Service-Design Thinking; Service-Thinking Culture; Service-Ready Business Architectures; Multisided Service Platforms; Service Analytics; Descriptive Analytics; Predictive Analytics; Prescriptive Analytics; Service Value; Business Value; Customer Value; Societal Value; Asymmetric Value; Asymmetric Relationships; Information Asymmetry; T-Shaped Professionals

Emerging Frontiers for Service InnovationEmerging Challenges; Challenge 1: Developing Cognitive Assistant Services; Challenge 2: Creating Smart Service Systems and Smart Services; Challenge 3: Development of Cyberphysical Systems and Services; Challenge 4: Understanding Human-Centered Service Systems; Challenge 5: Leveraging the Potential of Personal Data; Challenge 6: Designing Service System Institutions; Challenge 7: Service Transformation; Conclusion; Chapter 3: Cloud Computing: Implications for Service Transformation; Market Creating Service Innovation

Discontinuous Innovation and Service-Dominant LogicService Transition and Transformation; Service Infusion and Servitization; Service Platforms; Service Transformation Strategies; Service Transformation Business Models; Hybrid Solutions; Market Creating Cloud Services Innovators; Google; Intel's Collaborative Cancer Cloud; Rolls-Royce Civil Aerospace Services; Cisco Systems, Smart+Connected Communities; IBM Watson Health Cloud; Service Innovation Transformation; Conclusion; Part III; Chapter 4: Evolution of Cloud Server Platforms; Cloud Server Platforms and Their Ecosystems

Evolution of Cloud PlatformsCommoditization of Computer Platforms: A Historical Perspective; The First Wave for Servers: Standard High Volume Servers; The Second Wave: Hyperscale Cloud Servers; The Third Wave: Platforms for Vertical Cloud Operators; Fourth Wave: Emergence of Service Networks; Cloud Platforms Evolution Summary; Uber Service Transformation Example; Netflix Service Transformation Example; Chapter 5: Application-Specific Cloud Platforms; Service-Oriented Platforms; ASICs and ASCPs: Dynamics of Customization; Platform Customization Examples