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Table of Contents
Introduction
Part I: Side projects. The trough of sorrow: the early years of Airbnb
Jam sessions: the early years of Uber
The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
The growth hacker: How Airbnb took off
Blood, sweat, and ramen: how Uber conquered San Francisco
Part II: Empire building. The wartime CEO: Airbnb fights on two fronts
The playbook: Uber's expansion begins
Travis's law: The rise of ridesharing
Too big to regulate: Airbnb's fight in New York City
Part III: The trial of the upstarts. God view: Uber's rough ride
Escape velocity: Fights and fables with Airbnb
Global mega-unicorn death match!: Uber versus the world
Epilogue.
Part I: Side projects. The trough of sorrow: the early years of Airbnb
Jam sessions: the early years of Uber
The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
The growth hacker: How Airbnb took off
Blood, sweat, and ramen: how Uber conquered San Francisco
Part II: Empire building. The wartime CEO: Airbnb fights on two fronts
The playbook: Uber's expansion begins
Travis's law: The rise of ridesharing
Too big to regulate: Airbnb's fight in New York City
Part III: The trial of the upstarts. God view: Uber's rough ride
Escape velocity: Fights and fables with Airbnb
Global mega-unicorn death match!: Uber versus the world
Epilogue.