If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.

The origins of modern business strategy thinking
There's no such thing as a bad industry
Why are we in business?
The search for business's holy grail: long-term profitable growth
Do you know what your strategy is?
Getting strategy right
Creating strong brands
Brand builders and killers
What makes products meaningfully different?
Where do great ideas come from?
Strategies to break away from the pack
Hitting the bull's-eye.