Preface
A tale of two tribes
Tell me a story
The elements of storytelling
The power of numbers
Number-crunching tools
Building a narrative
Test driving a narrative
From narratives to numbers
Numbers to value
Improving and modifying your narrative : the feedback loop
Narrative alterations : the real world intrudes
News and narratives
Go big : the macro story
The corporate life cycle
The managerial challenge
The end game
Index.