Multinational Management : a Casebook on Asia's Global Market Leaders / edited by Rien T. Segers.
Segers, Rien T., editor.
2016
HD62.4-HD62.45
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Title Multinational Management : a Casebook on Asia's Global Market Leaders / edited by Rien T. Segers.
Edition 1st ed. 2016.
ISBN 9783319230122
3319230123
3319230115
9783319230115
DOI https://doi.org/10.1007/978-3-319-23012-2
Published Cham : Springer International Publishing : Imprint : Springer, 2016.
Language English
Description 1 online resource (xiv, 363 pages) : illustrations.
Item Number 10.1007/978-3-319-23012-2 doi
9783319230115
Call Number HD62.4-HD62.45
Dewey Decimal Classification 658.049
Summary This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Segers, Rien T., editor.
Available in Other Form Print version: 9783319230115
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Introduction
China : Building a Global Imperium on Information and E-Commerce
Geely : A Smart Automotive Company and Volvo Owner
Haier : How One of China's First Global Brands Keeps Expanding
Huawei : A Telecom Giant on the Rise to a World Brand
Lenovo : Strengthening its Strong Position in the Western Market Through Innovation
Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships
India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses
Infosys : Exporting India's IT Revolution to the World
Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand
Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy
Uniqlo : Capturing the Global Market With Affordable and Timeless Designs
South Korea: Lotte : Fast Global Market Entries Through Acquisition
Vietnam: Vinamilk : Partnering up to Expand on the World Market
Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix
Asian Human Resource Management and Intercultural Competence
Branding Trends in Asian Markets
Conclusions Why and how Asian Businesses Will Conquer the World.

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