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Table of Contents
Introduction
China : Building a Global Imperium on Information and E-Commerce
Geely : A Smart Automotive Company and Volvo Owner
Haier : How One of China's First Global Brands Keeps Expanding
Huawei : A Telecom Giant on the Rise to a World Brand
Lenovo : Strengthening its Strong Position in the Western Market Through Innovation
Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships
India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses
Infosys : Exporting India's IT Revolution to the World
Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand
Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy
Uniqlo : Capturing the Global Market With Affordable and Timeless Designs
South Korea: Lotte : Fast Global Market Entries Through Acquisition
Vietnam: Vinamilk : Partnering up to Expand on the World Market
Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix
Asian Human Resource Management and Intercultural Competence
Branding Trends in Asian Markets
Conclusions Why and how Asian Businesses Will Conquer the World.
China : Building a Global Imperium on Information and E-Commerce
Geely : A Smart Automotive Company and Volvo Owner
Haier : How One of China's First Global Brands Keeps Expanding
Huawei : A Telecom Giant on the Rise to a World Brand
Lenovo : Strengthening its Strong Position in the Western Market Through Innovation
Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships
India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses
Infosys : Exporting India's IT Revolution to the World
Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand
Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy
Uniqlo : Capturing the Global Market With Affordable and Timeless Designs
South Korea: Lotte : Fast Global Market Entries Through Acquisition
Vietnam: Vinamilk : Partnering up to Expand on the World Market
Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix
Asian Human Resource Management and Intercultural Competence
Branding Trends in Asian Markets
Conclusions Why and how Asian Businesses Will Conquer the World.