Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Kleinaltenkamp, Michael, editor.; Plinke, Wulff, editor.; Geiger, Ingmar, editor.
2016
HF5410-5417.5
Available Online

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Details

Title
Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Edition
1st ed. 2016.
ISBN
9783662485071
3662485079
3662485060
9783662485064
3662485060
9783662485064
DOI
https://doi.org/10.1007/978-3-662-48507-1
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2016.
Language
English
Description
1 online resource (vii, 399 pages) : illustrations.
Item Number
10.1007/978-3-662-48507-1 doi
9783662485064
Call Number
HF5410-5417.5
Dewey Decimal Classification
658.8
Summary
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Kleinaltenkamp, Michael, editor.
Plinke, Wulff, editor.
Geiger, Ingmar, editor.
Series
Springer texts in business and economics.
Available in Other Form
Print version: 9783662485064
Linked Resources
Online Access
Record Appears in
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All Resources
Order Management
Inquiry Evaluation and Proposal Preparation
Pricing and Revenue Planning in the Project Business
Order Financing and Financial Engineering
Contract Management
Negotiation Management
Project Management
Project Cooperation.

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