@article{772003,
      author = {Kleinaltenkamp, Michael, and Plinke, Wulff, and Geiger,  Ingmar,},
      url = {http://library.usi.edu/record/772003},
      title = {Business Project Management and Marketing : Mastering  Business Markets /},
      abstract = {Marketing and implementing large-volume orders and major  projects calls for specific types of expertise. This  textbook deals with all of the management tasks involved:  order management, inquiry evaluation and proposal  preparation, pricing and revenue planning, order financing  and financial engineering, contract management, negotiation  management, project management, and finally project  cooperation. Adopting a cross-sector perspective, it  examines both traditional manufacturing industries and  business-to-business services. All contributions are  presented in an accessible style, making the book  well-suited as both a managerial textbook and valuable  practical guide.},
      doi = {https://doi.org/10.1007/978-3-662-48507-1},
      recid = {772003},
      pages = {1 online resource (vii, 399 pages) :},
}