TY  - GEN
N2  - Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
DO  - 10.1007/978-3-662-48507-1
DO  - doi
AB  - Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
T1  - Business Project Management and Marketing :Mastering Business Markets /
AU  - Kleinaltenkamp, Michael,
AU  - Plinke, Wulff,
AU  - Geiger, Ingmar,
ET  - 1st ed. 2016.
CN  - HF5410-5417.5
ID  - 772003
KW  - Business.
KW  - Accounting.
KW  - Bookkeeping.
KW  - Marketing.
KW  - Project management.
KW  - Organization.
KW  - Planning.
SN  - 9783662485071
SN  - 3662485079
SN  - 3662485060
SN  - 9783662485064
TI  - Business Project Management and Marketing :Mastering Business Markets /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-662-48507-1
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-662-48507-1
ER  -