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000772003 050_4 $$aHF5410-5417.5
000772003 08204 $$a658.8$$223
000772003 24500 $$aBusiness Project Management and Marketing :$$bMastering Business Markets /$$cedited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
000772003 250__ $$a1st ed. 2016.
000772003 264_1 $$aBerlin, Heidelberg :$$bSpringer Berlin Heidelberg :$$bImprint :$$bSpringer,$$c2016.
000772003 300__ $$a1 online resource (vii, 399 pages) :$$billustrations.
000772003 336__ $$atext$$btxt$$2rdacontent
000772003 337__ $$acomputer$$bc$$2rdamedia
000772003 338__ $$aonline resource$$bcr$$2rdacarrier
000772003 347__ $$atext file$$bPDF$$2rda
000772003 4901_ $$aSpringer Texts in Business and Economics,$$x2192-4333
000772003 5050_ $$aOrder Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
000772003 506__ $$aAccess limited to authorized users.
000772003 520__ $$aMarketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
000772003 650_0 $$aBusiness.
000772003 650_0 $$aAccounting.
000772003 650_0 $$aBookkeeping.
000772003 650_0 $$aMarketing.
000772003 650_0 $$aProject management.
000772003 650_0 $$aOrganization.
000772003 650_0 $$aPlanning.
000772003 7001_ $$aKleinaltenkamp, Michael,$$eeditor.
000772003 7001_ $$aPlinke, Wulff,$$eeditor.
000772003 7001_ $$aGeiger, Ingmar,$$eeditor.
000772003 77608 $$iPrint version:$$z9783662485064
000772003 830_0 $$aSpringer texts in business and economics.
000772003 852__ $$bebk
000772003 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-662-48507-1$$zOnline Access$$91397441.1
000772003 909CO $$ooai:library.usi.edu:772003$$pGLOBAL_SET
000772003 980__ $$aEBOOK
000772003 980__ $$aBIB
000772003 982__ $$aEbook
000772003 983__ $$aOnline
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