Business Project Management and Marketing :: Mastering Business Markets /: edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

Kleinaltenkamp, Michael,; Plinke, Wulff,; Geiger, Ingmar,

doi:10.1007/978-3-662-48507-1

Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

Kleinaltenkamp, Michael, editor.; Plinke, Wulff, editor.; Geiger, Ingmar, editor.

2016

HF5410-5417.5

Available Online

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Title

Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

Edition

1st ed. 2016.

ISBN

9783662485071
3662485079
3662485060
9783662485064
3662485060
9783662485064

DOI

https://doi.org/10.1007/978-3-662-48507-1

Published

Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2016.

Language

English

Description

1 online resource (vii, 399 pages) : illustrations.

Item Number

10.1007/978-3-662-48507-1 doi
9783662485064

Call Number

HF5410-5417.5

Dewey Decimal Classification

658.8

Summary

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

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Digital File Characteristics

text file PDF

Added Author

Kleinaltenkamp, Michael, editor.
Plinke, Wulff, editor.
Geiger, Ingmar, editor.

Series

Springer texts in business and economics.

Available in Other Form

Print version: 9783662485064

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Online Access