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000772010 019__ $$a951013040
000772010 020__ $$a9783319262796$$q(electronic book)
000772010 020__ $$a3319262793$$q(electronic book)
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000772010 08204 $$a658.8/48$$223
000772010 1001_ $$aSchlegelmilch, Bodo B.,$$eauthor.
000772010 24510 $$aGlobal marketing strategy :$$ban executive digest /$$cBodo B. Schlegelmilch.
000772010 264_1 $$aSwitzerland :$$bSpringer,$$c[2016]
000772010 264_4 $$c©2016
000772010 300__ $$a1 online resource :$$bcolor illustrations.
000772010 336__ $$atext$$btxt$$2rdacontent
000772010 337__ $$acomputer$$bc$$2rdamedia
000772010 338__ $$aonline resource$$bcr$$2rdacarrier
000772010 4901_ $$aManagement for professionals,$$x2192-810X
000772010 504__ $$aIncludes bibliographical references.
000772010 5050_ $$aMarketing: A Global Discipline -- Assessing Global Market Opportunities -- Entering Global Markets -- Segmenting Targeting and Positioning in Global Markets -- Creating Global Product and Service Offerings -- Extracting Value from Global Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for Global Marketing Strategy -- Global Marketing Ethics and CSR -- The Future of Global Marketing Strategy.
000772010 506__ $$aAccess limited to authorized users.
000772010 520__ $$aThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business. .
000772010 588__ $$aOnline resource; title from PDF title page (viewed March 16, 2016).
000772010 650_0 $$aExport marketing$$xManagement.
000772010 77608 $$iPrint version:$$aSchlegelmilch, Bodo B.$$tGlobal marketing strategy : an executive digest.$$d[Cham], Switzerland : Springer, c2016$$z9783319262772$$w(DLC)  2016933769
000772010 830_0 $$aManagement for professionals.
000772010 852__ $$bebk
000772010 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-26279-6$$zOnline Access$$91397441.1
000772010 909CO $$ooai:library.usi.edu:772010$$pGLOBAL_SET
000772010 980__ $$aEBOOK
000772010 980__ $$aBIB
000772010 982__ $$aEbook
000772010 983__ $$aOnline
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