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Table of Contents
Introduction: what is showrooming?
Today's customers
Reward system: compensation at the store level
Reward programs: loyalty at the store level
In-store wi-fi: engaging showroomers on their terms
Price matching : to match or not to match?
No-no's at the store level: what not to do when faced with showrooming
Employee coping behaviors: handling the stresses of showrooming with proactive engagement
Customer service in a technological world: a timeless strategy for a digital dilemma
Employees as knowledge brokers: understanding how expertise is your ally
Looking foward in an omnichannel world.
Today's customers
Reward system: compensation at the store level
Reward programs: loyalty at the store level
In-store wi-fi: engaging showroomers on their terms
Price matching : to match or not to match?
No-no's at the store level: what not to do when faced with showrooming
Employee coping behaviors: handling the stresses of showrooming with proactive engagement
Customer service in a technological world: a timeless strategy for a digital dilemma
Employees as knowledge brokers: understanding how expertise is your ally
Looking foward in an omnichannel world.