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Making a difference through marketing : a quest for diverse perspectives / Carolin Plewa, Jodie Conduit, editors.

Quester, Pascale G. (Pascale Genevieve), honouree.; Plewa, Carolin, editor.; Conduit, Jodie, editor.
2016
HF5414
Available Online
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Title
Making a difference through marketing : a quest for diverse perspectives / Carolin Plewa, Jodie Conduit, editors.
ISBN
9789811004643 (electronic book)
9811004641 (electronic book)
9789811004629
Published
Singapore : Springer, [2016]
Language
English
Description
1 online resource (xiv, 282 pages)
Call Number
HF5414
Dewey Decimal Classification
658.8
Summary
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed May 16, 2016).
Added Author
Quester, Pascale G. (Pascale Genevieve), honouree.
Plewa, Carolin, editor.
Conduit, Jodie, editor.
Available in Other Form
Making a difference thourgh marketing.
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Online Access
Record Appears in
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All Resources
The Question of Sponsorship Effectiveness
Leveraging Research on Activation: Quester and Thompson's (2001) Impact on the Field of Sponsorship
Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations
Connected Stadium: A Pillar for Football Clubs' Marketing Development?
Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens
Beyond the Obvious: Facets of Diversity in Marketing Student Groups
Student Engagement: A Multiple Layer Phenomenon
Marketing
Making a Difference for Entrepreneurial Universities
Improving Innovation Process Performance and Service Quality in Innovation Networks
Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches
Contemporary Young Consumers and Food Consumption
Implications for Social Marketing and Research.

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