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000772096 019__ $$a961850412$$a968178625
000772096 020__ $$a9781137514349$$q(electronic book)
000772096 020__ $$a1137514345$$q(electronic book)
000772096 020__ $$z9781137514332
000772096 020__ $$z1137514337
000772096 0243_ $$a9781349703029
000772096 035__ $$aSP(OCoLC)ocn950428680
000772096 035__ $$aSP(OCoLC)950428680$$z(OCoLC)961850412$$z(OCoLC)968178625
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000772096 050_4 $$aHF5813.A8$$bD53 2016
000772096 08204 $$a659.108209940904$$223
000772096 1001_ $$aDickenson, Jacqueline,$$eauthor.
000772096 24510 $$aAustralian women in advertising in the twentieth century /$$cJackie Dickenson.
000772096 264_1 $$aBasingstoke, Hampshire :$$bPalgrave Macmillan,$$c2016.
000772096 300__ $$a1 online resource (ix, 144 pages) :$$billustrations.
000772096 336__ $$atext$$btxt$$2rdacontent
000772096 337__ $$acomputer$$bc$$2rdamedia
000772096 338__ $$aonline resource$$bcr$$2rdacarrier
000772096 4901_ $$aPalgrave pivot
000772096 504__ $$aIncludes bibliographical references (pages 136-142) and index.
000772096 5050_ $$aAdvertising : a suitable career? -- Educating shoppers in the 1920s -- Elma Kelly's empire : an Australian in Asia -- Looking out to the world -- The girls who made it -- Advertising and beyond -- Women experts and consumer culture -- Selling fashion after World War Two -- Bold invaders : the impact of the women's movement.
000772096 506__ $$aAccess limited to authorized users.
000772096 520__ $$aWhen did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
000772096 588__ $$aDescription based on print version record.
000772096 650_0 $$aWomen in the advertising industry$$zAustralia$$xHistory$$y20th century.
000772096 77608 $$iPrint version:$$z9781137514332$$z1137514337$$w(OCoLC)935675479
000772096 830_0 $$aPalgrave pivot.
000772096 852__ $$bebk
000772096 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137514349$$zOnline Access$$91397441.1
000772096 909CO $$ooai:library.usi.edu:772096$$pGLOBAL_SET
000772096 980__ $$aEBOOK
000772096 980__ $$aBIB
000772096 982__ $$aEbook
000772096 983__ $$aOnline
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