Australian women in advertising in the twentieth century / Jackie Dickenson.
2016
HF5813.A8 D53 2016
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Details
Title
Australian women in advertising in the twentieth century / Jackie Dickenson.
ISBN
9781137514349 (electronic book)
1137514345 (electronic book)
9781137514332
1137514337
1137514345 (electronic book)
9781137514332
1137514337
Published
Basingstoke, Hampshire : Palgrave Macmillan, 2016.
Language
English
Description
1 online resource (ix, 144 pages) : illustrations.
Item Number
9781349703029
Call Number
HF5813.A8 D53 2016
Dewey Decimal Classification
659.108209940904
Summary
When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
Bibliography, etc. Note
Includes bibliographical references (pages 136-142) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave pivot.
Available in Other Form
Print version: 1137514337
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Table of Contents
Advertising : a suitable career?
Educating shoppers in the 1920s
Elma Kelly's empire : an Australian in Asia
Looking out to the world
The girls who made it
Advertising and beyond
Women experts and consumer culture
Selling fashion after World War Two
Bold invaders : the impact of the women's movement.
Educating shoppers in the 1920s
Elma Kelly's empire : an Australian in Asia
Looking out to the world
The girls who made it
Advertising and beyond
Women experts and consumer culture
Selling fashion after World War Two
Bold invaders : the impact of the women's movement.