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000772141 020__ $$a9781137584403$$q(electronic book)
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000772141 020__ $$z9781137584397
000772141 035__ $$aSP(OCoLC)ocn951028475
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000772141 050_4 $$aJN956
000772141 08204 $$a324.941/0905$$223
000772141 24500 $$aPolitical marketing and the 2015 UK general election /$$ceditors, Darren G. Lilleker, Mark Pack.
000772141 264_1 $$aLondon :$$bPalgrave Macmillan,$$c[2016]
000772141 300__ $$a1 online resource (xi, 151 pages)
000772141 336__ $$atext$$btxt$$2rdacontent
000772141 337__ $$acomputer$$bc$$2rdamedia
000772141 338__ $$aonline resource$$bcr$$2rdacarrier
000772141 4901_ $$aPalgrave studies in political marketing and management
000772141 4901_ $$aPalgrave pivot
000772141 504__ $$aIncludes bibliographical references (pages 143-145) and index.
000772141 506__ $$aAccess limited to authorized users.
000772141 520__ $$aThis book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
000772141 588__ $$aOnline resource; title from PDF title page (viewed June 30, 2016).
000772141 61010 $$aGreat Britain.$$bParliament$$xElections, 2015.
000772141 650_0 $$aPolitical campaigns$$zGreat Britain.
000772141 7001_ $$aLilleker, Darren G.,$$eeditor.
000772141 7001_ $$aPack, Mark,$$eeditor.
000772141 830_0 $$aPalgrave studies in political marketing and management.
000772141 830_0 $$aPalgrave pivot.
000772141 852__ $$bebk
000772141 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-58440-3$$zOnline Access$$91397441.1
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000772141 980__ $$aEBOOK
000772141 980__ $$aBIB
000772141 982__ $$aEbook
000772141 983__ $$aOnline
000772141 994__ $$a92$$bISE