Successful social media and ecommerce strategies in the wine industry / edited by Gergely Szolnoki, Liz Thach and Dani Kolb.
2016
HF5410-5417.5
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Citation
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Concurrent users
Unlimited
Authorized users
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Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Successful social media and ecommerce strategies in the wine industry / edited by Gergely Szolnoki, Liz Thach and Dani Kolb.
ISBN
9781137602985 (electronic book)
1137602988
1137602988
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016
Language
English
Description
1 online resource (xiv, 168 pages)
Item Number
10.1057/9781137602985 doi
10.1057/9781137602985
10.1057/9781137602985
Call Number
HF5410-5417.5
Dewey Decimal Classification
658.8
Summary
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms
Note
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
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