Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Title
Fashion brand internationalization : opportunities and challenges / Byoungho Jin, Elena Cedrola, editors.
ISBN
9781137523372 (electronic book)
1137523379 (electronic book)
9781137523365
1137523360
Published
[New York] : Palgrave Macmillan, 2016.
Language
English
Description
1 online resource.
Call Number
HD9940.A2
Dewey Decimal Classification
687.0688
Summary
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. .
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed August 4, 2016)
Series
Palgrave studies in practice: global fashion brand management.
Available in Other Form
Print version: 9781137523365
1. Overview of Fashion Brand Internationalization: Theories and Trends
2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.
