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000772219 24500 $$aRediscovering the Essentiality of Marketing :$$bProceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /$$cLuca Petruzzellis, Russell S. Winer, editors.
000772219 264_1 $$aSwitzerland :$$bSpringer,$$c©2016.
000772219 300__ $$a1 online resource (xxxiii, 987 pages) :$$billustrations.
000772219 336__ $$atext$$btxt$$2rdacontent
000772219 337__ $$acomputer$$bc$$2rdamedia
000772219 338__ $$aonline resource$$bcr$$2rdacarrier
000772219 347__ $$atext file$$bPDF$$2rda
000772219 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000772219 504__ $$aIncludes bibliographical references.
000772219 5050_ $$aAdvertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality.
000772219 506__ $$aAccess limited to authorized users.
000772219 520__ $$aThis book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today's turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000772219 588__ $$aOnline resource; title from PDF title page (viewed August 25, 2016).
000772219 650_0 $$aMarketing$$vCongresses.
000772219 650_0 $$aMarketplaces$$vCongresses.
000772219 650_0 $$aInternet marketing$$vCongresses.
000772219 650_0 $$aCustomer relations$$xManagement$$vCongresses.
000772219 650_0 $$aLeadership$$vCongresses.
000772219 7001_ $$aPetruzzellis, Luca,$$eeditor.
000772219 7001_ $$aWiner, Russell S.,$$eeditor.
000772219 77608 $$iPrint version:$$z9783319298764
000772219 830_0 $$aDevelopments in marketing science.
000772219 852__ $$bebk
000772219 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-29877-1$$zOnline Access$$91397441.1
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000772219 980__ $$aBIB
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000772219 983__ $$aOnline
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