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000772346 020__ $$a9781137514462
000772346 020__ $$a1137514469
000772346 035__ $$aSP(OCoLC)ocn961452642
000772346 035__ $$aSP(OCoLC)961452642
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000772346 049__ $$aISEA
000772346 050_4 $$aZ1037.A1.M378 2016eb
000772346 08204 $$a028.5/5
000772346 1001_ $$aMartens, Marianne.
000772346 24510 $$aPublishers, Readers, and Digital Engagement.
000772346 260__ $$aLondon :$$bPalgrave Macmillan UK,$$c2016.
000772346 300__ $$a1 online resource (242 pages).
000772346 336__ $$atext$$btxt$$2rdacontent
000772346 337__ $$acomputer$$bc$$2rdamedia
000772346 338__ $$aonline resource$$bcr$$2rdacarrier
000772346 4901_ $$aNew Directions in Book History
000772346 500__ $$a"Here WeßAre Now, Entertain Us" Resistant Behavior onßTwilightSaga.com.
000772346 5050_ $$aDedication; Preface; Acknowledgments; Contents; List of Figures; List of Tables; Chapter 1: Introduction; References; Chapter 2: A Brief History ofßtheßField; A Changing Dissemination Model; Points ofßConstruction inßtheßFields; Early Twentieth-Century Librarianship: AnßInfluential Matriarchy Assumes Control; Publishing inßtheßProgressive Era; Mid-century: Cold War Era; Mid-century Librarianship; Changing Institutions; Mid-century Publishing; From "Protectors" toß"Advocates:" How theß1970s Changed Everything; Young Adult Librarians Coming ofßAge; YAAN's Trailblazing.
000772346 5058_ $$aThe Library andßtheßWomen's MovementSex Education andßtheßLibrary; Young Adult Librarians asßSocial Workers; A Shift toßTeens' Voices; Publishers' Interactions via YAAN; Realist Fiction: Publishing forßYoung Adults inßtheß1960s andß1970s; Late Twentieth Century: Teens Voices andßNew Business Models; Technology andßYoung Adult Services; 1980s andßBeyond: Teens Voices (BBYA) andßtheßYALSA Blog; Librarianship andßtheßYALSA Blog; References; Chapter 3: Branding Books, Branding Readers: Marketing toßTeens inßtheßDigital Age; Introduction; The Print Model: Top-Down Marketing toßTeens.
000772346 5058_ $$aToward aßNew Configuration ofßPublishing: RiseßofßtheßSuperstoresBranding Teens; Scholastic: Publisher asßMega-Brand; From Top-Down toßBottom-Up Marketing; Publishers andßSocial Media: Three Perspectives; A Small Publisher's Perspective; A Medium-Sized Publishers' Perspective; A Large-Sized Publisher's Perspective; Affective andßImmaterial Labor by Teens: WhoßIsßReading Whom?; Changing Ideologies onßChildren, Books, andßReading; False Assumptions About Teens andße-Reading?; Summary andßConclusions; References; Chapter 4: From RandomBuzzers toßFigment: Teens'ßAffective andßImmaterial Labor.
000772346 5058_ $$aContemporary Marketing to Teens: From Publisher Websites to RandomBuzzers.comInterpellating Teens; Who Were theßRandomBuzzers?; RandomBuzzers, Activities andß"Pay"; Establishing Openness; The Digital Enclosure: Control, Surveillance, andßOwnership; From RandomBuzzers toßFigment; Back toßtheßLibrary: How Did Librarians Feel About Publishers' Teen Sites?; Beyond Publishers' Websites: How Teens ParticipateßinßBooks Online; Conclusion; References; Chapter 5: TwilightSaga.com (2009-12): Fandom andßtheßLifespan ofßaßCorporate Fan Site; Introduction.
000772346 5058_ $$aTransnational Publishers andßtheßPush forßCommodity BooksCommercializing Culture: Toward aßPolitical Economy ofßReading; Gatekeepers' Taste and Teen Taste: A Conflict of Interests?; World-Building: Twilight-Style; Twilight's "Wild West" Fandom onßtheßWeb; Pulling Fans fromßIndependent Sites onto the Official Hachette Site: TheßTeam Edward vs. Team Jacob Debate; From Subculture toßMainstream: How Hachette Attracted Twi-Fans; TwilightSaga.com's Digital Corral; What Could Fans Do onßtheßTwilightSaga.com Site inß2012?; Prosumer Fans.
000772346 506__ $$aAccess limited to authorized users.
000772346 588__ $$aDescription based on print version record.
000772346 650_0 $$aYoung adults$$xBooks and reading.
000772346 650_0 $$aYoung adult literature$$xPublishing.
000772346 650_0 $$aYoung adult literature$$xMarketing.
000772346 650_0 $$aInternet marketing.
000772346 77608 $$iPrint version:$$aMartens, Marianne.$$tPublishers, Readers, and Digital Engagement.$$dLondon : Palgrave Macmillan UK, ©2016$$z9781137514455
000772346 830_0 $$aNew directions in book history.
000772346 852__ $$bebk
000772346 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-51446-2$$zOnline Access$$91397441.1
000772346 909CO $$ooai:library.usi.edu:772346$$pGLOBAL_SET
000772346 980__ $$aEBOOK
000772346 980__ $$aBIB
000772346 982__ $$aEbook
000772346 983__ $$aOnline
000772346 994__ $$a92$$bISE