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The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

Rogers, David L., 1970- author.
2016
HD45 .R6335 2016eb
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Title
The digital transformation playbook : rethink your business for the digital age / David L. Rogers.
Author
Rogers, David L., 1970- author.
ISBN
9780231541657 (electronic book)
9780231175449
Published
New York : Columbia University Press, 2016.
Copyright
©2016
Language
English
Description
1 online resource (xi, 278 pages)
Call Number
HD45 .R6335 2016eb
Dewey Decimal Classification
658.4/062
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Digital transformation playbook.
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Online Access
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The five domains of digital transformation: customers, competition, data
Innovation, value
Harness customer networks
Build platforms, not just products
Turn data into assets
Innovate by rapid experimentation
Adapt your value proposition
Mastering disruptive business models.

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