000774739 000__ 04047cam\a2200493\i\4500
000774739 001__ 774739
000774739 005__ 20210515124234.0
000774739 006__ m\\\\\o\\d\\\\\\\\
000774739 007__ cr\cn\nnnunnun
000774739 008__ 151117t20162016nbu\\\\\ob\\\\000\0deng\d
000774739 020__ $$z9781612347721 
000774739 020__ $$a9781612348193$$q(electronic book)
000774739 035__ $$a(MiAaPQ)ebr11140783
000774739 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000774739 043__ $$aa-iq---$$an-us---$$aaw-----
000774739 050_4 $$aDS79.767.P83$$bA48 2016eb
000774739 08204 $$a659.2/935500973$$223
000774739 1001_ $$aAlvarez, Steven J.,$$eauthor.
000774739 24510 $$aSelling war :$$ba critical look at the military's PR machine /$$cSteven J. Alvarez.
000774739 264_1 $$aLincoln :$$bPotomac Books, an imprint of the University of Nebraska Press,$$c[2016]
000774739 264_4 $$c©2016
000774739 300__ $$a1 online resource (380 pages)
000774739 336__ $$atext$$2rdacontent
000774739 337__ $$acomputer$$2rdamedia
000774739 338__ $$aonline resource$$2rdacarrier
000774739 504__ $$aIncludes bibliographical references.
000774739 5050_ $$aInsulation -- The Coalition Provisional Authority Days -- The Iraqi Face -- The Blog of War -- David versus Goliath -- Iraqi Media Team -- Training the Iraqi Ministries -- Arab Media -- Al-Jazeera -- Fallujah -- Public Affairs -- Western Media -- Epilogue.
000774739 506__ $$aAccess limited to authorized users.
000774739 5202_ $$a"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--$$cProvided by publisher.
000774739 588__ $$aDescription based on print version record.
000774739 60010 $$aAlvarez, Steven J.
000774739 61010 $$aUnited States.$$bArmy Reserve$$xOfficers$$vBiography.
000774739 650_0 $$aIraq War, 2003-2011$$xPublic opinion.
000774739 650_0 $$aIraq War, 2003-2011$$xPolitical aspects$$zUnited States.
000774739 650_0 $$aPublic relations and politics$$zUnited States$$xHistory$$y21st century.
000774739 650_0 $$aCommunication in politics$$zUnited States$$xHistory$$y21st century.
000774739 650_0 $$aMass media$$xPolitical aspects$$zUnited States$$xHistory$$y21st century.
000774739 650_0 $$aInformation warfare$$zIraq$$xHistory$$y21st century.
000774739 650_0 $$aInformation warfare$$zUnited States$$xHistory$$y21st century.
000774739 651_0 $$aUnited States$$xArmed Forces$$xPublic relations$$xHistory$$y21st century.
000774739 77608 $$iPrint version:$$aAlvarez, Steven J.$$tSelling war : a critical look at the military's PR machine.$$dLincoln : Potomac Books, an imprint of the University of Nebraska Press, [2016]$$z9781612347721
000774739 852__ $$bebk
000774739 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=11140783$$zOnline Access
000774739 909CO $$ooai:library.usi.edu:774739$$pGLOBAL_SET
000774739 980__ $$aEBOOK
000774739 980__ $$aBIB
000774739 982__ $$aEbook
000774739 983__ $$aOnline