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Introduction: the rise of mimetic media
Part 1: Media made mimetic
Logics: the fundamentals of memetic participation
Grammar: structures for making statements and making do
Vernacular: everyday expression in the memetic lingua franca
Part 2: Memetic public participation
Antagonism: race, gender, and counterpublic contestation
Voice: pop and populism in public commentary
Conversation: cultural participation and the culture industries
Conclusion: the world made meme
Appendix: methods and ethics.

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