@article{775733,
      recid = {775733},
      author = {Mesce, Bill},
      title = {Inside the rise of HBO : a personal history of the company  that transformed television /},
      pages = {viii, 282 pages :},
      abstract = {There are two ages in the history of television: before  HBO and after HBO. Before the launch of Home Box Office in  1972, the industry had changed little since the birth of  broadcast network television in the late 1940s. The arrival  of the premium cable channel began a revolution in the  business and programming of TV. For the generation that has  grown up with the vast array of viewing choices available  today, it is almost inconceivable that our ever-expanding  media universe began with a few hours of unimpressive  programming on a single cable channel. This is the story of  HBO's reconfiguration of television and the company's  continual reinvention of itself in a competitive and  dynamic industry.},
      url = {http://library.usi.edu/record/775733},
}