TY  - BOOK
AB  - There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. This is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.
AU  - Mesce, Bill
CN  - PN1992.92.H66
CN  - PN1992.92.H66
ID  - 775733
KW  - Television
N2  - There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. This is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.
SN  - 9780786497867
SN  - 0786497866
T1  - Inside the rise of HBO :a personal history of the company that transformed television /
TI  - Inside the rise of HBO :a personal history of the company that transformed television /
ER  -