000775733 000__ 02595cam\a2200349\i\4500 000775733 001__ 775733 000775733 005__ 20210515124510.0 000775733 008__ 150603s2015\\\\ncua\\\\\b\\\\001\0\eng\\ 000775733 010__ $$a 2015021916 000775733 020__ $$a9780786497867$$q(paperback) 000775733 020__ $$a0786497866$$q(paperback) 000775733 020__ $$z9781476622255$$q(electronic book) 000775733 035__ $$a(OCoLC)ocn900306751 000775733 035__ $$a775733 000775733 040__ $$aDLC$$erda$$beng$$cDLC$$dYDX$$dYDXCP$$dBTCTA$$dOCLCF$$dGO6$$dBDX$$dCDX$$dOCLCO$$dOCL$$dOCLCO$$dNZAUC$$dS3O$$dOCLCO$$dPUL 000775733 042__ $$apcc 000775733 049__ $$aISEA 000775733 05000 $$aPN1992.92.H66$$bM47 2015 000775733 08200 $$a302.23$$223 000775733 1001_ $$aMesce, Bill$$cJr.,$$eauthor. 000775733 24510 $$aInside the rise of HBO :$$ba personal history of the company that transformed television /$$cBill Mesce, Jr. 000775733 2463_ $$aInside the rise of Home Box Office 000775733 264_1 $$aJefferson, North Carolina :$$bMcFarland & Company, Inc., Publishers,$$c[2015] 000775733 300__ $$aviii, 282 pages :$$billustrations ;$$c23 cm 000775733 336__ $$atext$$btxt$$2rdacontent 000775733 337__ $$aunmediated$$bn$$2rdamedia 000775733 338__ $$avolume$$bnc$$2rdacarrier 000775733 504__ $$aIncludes bibliographical references and index. 000775733 5050_ $$aPart I. Empire of the air. Towards Felix the Cat -- Baby steps -- In the beginning was the word : radio -- The numbers racket -- The wasteland -- Greener grass -- Part II. Wired. Walson's mountain -- The green channel -- Into the skies, junior birdmen! -- Part III. The company. Title fights : the king of pay TV -- The movie duels -- Fallout -- The wall -- A voice all its own -- Hard on old eyes -- Expanding the brand -- Golden age -- Fall and rise -- Road signs -- Appendix A: On the HBO front lines : film evaluator Youssef Kdiry -- Appendix B: Putting the puzzle together : scheduler Jeff Kagan -- Appendix C: HBO Home Entertainment's Henry McGee. 000775733 520__ $$aThere are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. This is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry. 000775733 61020 $$aHome Box Office (Firm)$$xHistory. 000775733 650_0 $$aTelevision$$xHistory. 000775733 85200 $$bgen$$hPN1992.92.H66$$iM47$$i2015 000775733 909CO $$ooai:library.usi.edu:775733$$pGLOBAL_SET 000775733 980__ $$aBIB 000775733 980__ $$aBOOK