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000775942 020__ $$a9781944869168$$q(electronic book)
000775942 020__ $$z9781944869007
000775942 035__ $$a(OCoLC)ocn960041599
000775942 035__ $$a(MiAaPQ)EBC4673446
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000775942 050_4 $$aHF6146.I58$$bE36 2016eb
000775942 1001_ $$aEinstein, Mara,$$eauthor.
000775942 24510 $$aBlack ops advertising :$$bnative ads, content marketing and the covert world of the digital sell /$$cMara Einstein.
000775942 264_1 $$aNew York :$$bOR Books,$$c[2016]
000775942 264_4 $$c©2016
000775942 300__ $$a1 online resource (244 pages)
000775942 336__ $$atext$$2rdacontent
000775942 337__ $$acomputer$$2rdamedia
000775942 338__ $$aonline resource$$2rdacarrier
000775942 504__ $$aIncludes bibliographical references.
000775942 50500 $$tIntroduction: why ads don't look like ads --$$tFrom mass to millennials --$$tWhat we share & why we share --$$tNative advertising: publishers as marketers --$$tContent marketing: marketers as publishers --$$tThe digital sell: big data, programmatic buying, and living by the numbers --$$tThe (dis)empowered consumer --$$tAdvertising ourselves to death.
000775942 506__ $$aAccess limited to authorized users.
000775942 588__ $$aDescription based on print version record.
000775942 650_0 $$aAdvertising.
000775942 650_0 $$aInternet advertising.
000775942 650_0 $$aInternet marketing.
000775942 650_0 $$aSubliminal advertising.
000775942 650_0 $$aTarget marketing.
000775942 77608 $$iPrint version:$$aEinstein, Mara.$$tBlack ops advertising.$$dNew York : OR Books, 2016$$z9781944869007$$w(OCoLC)943593990
000775942 852__ $$bacq
000775942 85280 $$bebk$$hProQuest Ebook Central
000775942 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4673446$$zOnline Access
000775942 909CO $$ooai:library.usi.edu:775942$$pGLOBAL_SET
000775942 980__ $$aEBOOK
000775942 980__ $$aBIB
000775942 982__ $$aEbook
000775942 983__ $$aOnline