@article{776062,
      author = {Lotto, R. Beau, and Cardilli, Luna Margherita, and Socci,  Ljudmilla,},
      url = {http://library.usi.edu/record/776062},
      title = {Deviate : the science of seeing differently /},
      abstract = {"Perception is the foundation of human experience, but few  of us understand why we see what we do, much less how. By  revealing the startling truths about the brain and its  perceptions, [neuroscientist] Beau Lotto shows that the  next big innovation is not a new technology: it is a new  way of seeing. In his first major book, Lotto draws on over  two decades of pioneering research to explain that our  brain didn't evolve to see the world accurately. It can't!  Visually stunning, with entertaining illustrations and  optical illusions throughout, and with clear and  comprehensive explanations of the science behind how our  perceptions operate, Deviate will revolutionize the way you  see yourself, others, and the world. With this new  understanding of how the brain functions, we can apply  these insights to every aspect of life and work. Deviate is  not just an illuminating account of the neuroscience of  thought, behavior, and creativity: it is a call to action,  enlisting readers in their own journey of  self-discovery."--Jacket.},
      recid = {776062},
      pages = {xv, 332 pages :},
}