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000776062 001__ 776062
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000776062 010__ $$a  2016962966
000776062 019__ $$a982150966$$a982220257
000776062 020__ $$a9780316300193$$q(hardcover)
000776062 020__ $$a0316300195$$q(hardcover)
000776062 020__ $$z9780316300179$$q(electronic book)
000776062 035__ $$a(OCoLC)ocn932173743
000776062 035__ $$a776062
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000776062 049__ $$aISEA
000776062 05014 $$aBF241$$b.L68 2017
000776062 08204 $$a152.14$$223
000776062 1001_ $$aLotto, R. Beau,$$eauthor.
000776062 24510 $$aDeviate :$$bthe science of seeing differently /$$cBeau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
000776062 250__ $$aFirst edition.
000776062 264_1 $$aNew York :$$bHachette Books,$$c2017.
000776062 300__ $$axv, 332 pages :$$billustrations ;$$c24 cm
000776062 336__ $$atext$$btxt$$2rdacontent
000776062 337__ $$aunmediated$$bn$$2rdamedia
000776062 338__ $$avolume$$bnc$$2rdacarrier
000776062 504__ $$aIncludes bibliographical references (pages [311]-317) and index.
000776062 5050_ $$aThe lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
000776062 520__ $$a"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket.
000776062 650_0 $$aVisual perception.
000776062 650_0 $$aPerception.
000776062 650_0 $$aSenses and sensation.
000776062 650_0 $$aNeurosciences.
000776062 7001_ $$aCardilli, Luna Margherita,$$eillustrator.
000776062 7001_ $$aSocci, Ljudmilla,$$eillustrator.
000776062 85200 $$bgen$$hBF241$$i.L68$$i2017
000776062 909CO $$ooai:library.usi.edu:776062$$pGLOBAL_SET
000776062 980__ $$aBIB
000776062 980__ $$aBOOK