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Foreword; Preface; Contents; 1 Introduction; 1.1 International Student Picture in France; 1.2 General Policies for Inbound Student Mobility Promotion in France; 1.2.1 Intra-European Promotion; 1.2.2 International Promotion; 1.2.3 National Practice; 1.3 Research Focus; 1.3.1 Research Questions; 1.3.2 Research Objectives; 1.3.3 Research Method; 1.4 Research Significance and Limitations; 1.4.1 Significance; 1.4.2 Limitations; References; 2 Theoretical Landscape; 2.1 Internationalization of Higher Education: International and European Vision; 2.1.1 Global Context: Conceptualization and Rationales.
2.1.2 Regional Context: Construction of European Higher Education Area (EHEA)2.2 French Dual System: A Historical Product in the Global Context; 2.2.1 Coexistence of Grandes Écoles and Universities: Historical Heritage; 2.2.2 A Brief Review of Reforms in French Universities in the Last Decades; 2.2.3 A Brief Review of Studies on Grandes Écoles; 2.3 International Student Mobility Research Review; 2.3.1 General Studies on International Student Mobility; 2.3.2 Studies on International Student Mobility in France; References; 3 Conceptual Framework Building.
3.1 Interpretation of French HEIs Transformation with a New-Institutional Approach3.1.1 Institutions and Institutional Theory; 3.1.2 External Incentives in Higher Education Transformation; 3.1.3 Ni (Neither) Denial Ni (Nor) Anglo-American Model; 3.2 International Higher Education Marketplace; 3.2.1 Quasi-market, Higher Education Market, and Marketization of Higher Education; 3.2.2 Beyond Market: World-System Theory and International Academic Relationship; 3.3 Introduction of Branding Theory to the French Context; 3.3.1 Brand, Branding, and Branding in Higher Education.
3.3.2 International Branding and International Student Recruitment3.3.3 Theoretical Path-Building for French HEIs in Branding with a Hypothetical and Comparative Approach; References; 4 Data Collection and Empirical Analysis; 4.1 Data Collection Process; 4.1.1 Research Sites, Criteria for Participants, and Ethical Consideration; 4.1.2 Data Collection; 4.1.3 Data Analysis Approaches; 4.1.4 Researcher's Reflection; 4.2 Internationalization in Convergence in Grandes Écoles and Universities from a Macro Perspective; 4.2.1 Implementation of Internationalization in the Institutions: Norm and Forms.
4.2.1.1 Rationales of Being Internationalized: A Norm to Be Followed4.2.1.2 Forms of Internationalization; 4.2.2 English: Language of a "Must" Implemented in Research and Teaching; 4.2.2.1 Protectionism of French Language; 4.2.2.2 Transformation and Challenges for Researchers, Students, and Institutions; 4.2.2.3 English: A Necessary Tool to Push and Pull Student Mobility; 4.2.3 International Students: Infinite Resources for Host Institutions, Academics, and Local Students; 4.2.3.1 Brain Power; 4.2.3.2 Media for Internationalization at Home; 4.2.3.3 Beneficiaries, Trainees, Cash Cows.
2.1.2 Regional Context: Construction of European Higher Education Area (EHEA)2.2 French Dual System: A Historical Product in the Global Context; 2.2.1 Coexistence of Grandes Écoles and Universities: Historical Heritage; 2.2.2 A Brief Review of Reforms in French Universities in the Last Decades; 2.2.3 A Brief Review of Studies on Grandes Écoles; 2.3 International Student Mobility Research Review; 2.3.1 General Studies on International Student Mobility; 2.3.2 Studies on International Student Mobility in France; References; 3 Conceptual Framework Building.
3.1 Interpretation of French HEIs Transformation with a New-Institutional Approach3.1.1 Institutions and Institutional Theory; 3.1.2 External Incentives in Higher Education Transformation; 3.1.3 Ni (Neither) Denial Ni (Nor) Anglo-American Model; 3.2 International Higher Education Marketplace; 3.2.1 Quasi-market, Higher Education Market, and Marketization of Higher Education; 3.2.2 Beyond Market: World-System Theory and International Academic Relationship; 3.3 Introduction of Branding Theory to the French Context; 3.3.1 Brand, Branding, and Branding in Higher Education.
3.3.2 International Branding and International Student Recruitment3.3.3 Theoretical Path-Building for French HEIs in Branding with a Hypothetical and Comparative Approach; References; 4 Data Collection and Empirical Analysis; 4.1 Data Collection Process; 4.1.1 Research Sites, Criteria for Participants, and Ethical Consideration; 4.1.2 Data Collection; 4.1.3 Data Analysis Approaches; 4.1.4 Researcher's Reflection; 4.2 Internationalization in Convergence in Grandes Écoles and Universities from a Macro Perspective; 4.2.1 Implementation of Internationalization in the Institutions: Norm and Forms.
4.2.1.1 Rationales of Being Internationalized: A Norm to Be Followed4.2.1.2 Forms of Internationalization; 4.2.2 English: Language of a "Must" Implemented in Research and Teaching; 4.2.2.1 Protectionism of French Language; 4.2.2.2 Transformation and Challenges for Researchers, Students, and Institutions; 4.2.2.3 English: A Necessary Tool to Push and Pull Student Mobility; 4.2.3 International Students: Infinite Resources for Host Institutions, Academics, and Local Students; 4.2.3.1 Brain Power; 4.2.3.2 Media for Internationalization at Home; 4.2.3.3 Beneficiaries, Trainees, Cash Cows.