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Foreword; Digital Transformation Is an Imperative; Digital Transformation Is a Management Issue; Digital Transformation Requires the Cloud; Digital Transformation Requires Trust; References; Contents; 1: Pursuing Digital Transformation Driven by the Cloud; 1.1 The Cloud Can Do Many Things; 1.2 Knowing Today What the Customer Will Want Tomorrow; 1.3 ``Cloudification ́́Knows No (Industry) Limits; 1.3.1 Everything Stands or Falls with Digital Business Models; ``Ubering ́́Traditional Business Concepts; 1.3.2 CIO and CEO
Best Buddies?; Is the Chief Digital Officer the New Creativity Manager?
1.3.3 A Two-Pronged ApproachDaring to Look at Things Differently
The Young IT Tearaways; 1.3.4 Youĺl Never Walk Alone
Side by Side on the Way to the Cloud; ``Simple, Secure and Affordable ́́Boosts Acceptability; 1.3.5 The Cloud Also Means Partnering with the Very Best; 1.3.6 Maximum Performance Through Maximum Security; 1.3.7 Highest Quality as the Basis for IT Transformation and Digital Growth; 1.4 Conclusion; References; 2: The Role of IT as an Enabler of Digital Transformation; 2.1 The Digital Revolution; 2.2 Technological Drivers and Effects.
2.3 The Three Stages of Digital Transformation2.4 What Digital Transformation Requires from Information Technology; 2.4.1 Agility; 2.4.2 Ability to Innovate; 2.4.3 Simplicity; 2.4.4 Intelligent Use of Data; 2.5 How IT Can Become an Enabler of Digital Transformation; 2.6 Conclusion; 3: The Digital Transformation of Industry
The Benefit for Germany; 3.1 Building Digital Freeways; 3.2 The Web Requires Trust and Security; 3.3 Strong Digital Domestic Market; 3.4 Work 4.0: The Skilled Workforce; 3.5 Cloud Computing Guidelines; 3.6 Centralized Digital Platforms; 3.7 Startups Are Driving the Market.
4: Theses on Digitalization4.1 In Praise of Slowness; 4.2 Carefully Sound Out the Content of Catchwords; 4.3 Disruptive or Gradual Digitalization; 4.4 Organizational Drivers Behind Cloud Computing; 4.5 The Courage to Market Yourself; 4.6 Many Digitalization Obstacles Are Home-Grown; 4.7 Jeremy Rifkin Is Right: And Hopefully Wrong; 4.8 Technologies Are Becoming Services; 4.9 How Do You Get Started with Digitalization?; 4.10 The World Is Becoming Flat; 4.11 Software Is Eating the World; References; 5: The Cloud in the Driverś Seat; 5.1 The Pressure Is Enormous.
5.2 Industry 4.0: The New Machine Age5.3 Networking: Cars Driving in the Cloud; 5.4 New Technology: New Skepticism?; 5.5 Even Car Dealerships Need to Reequip; 5.6 Conclusion: An Industry in Transition; References; 6: The Cloud in Practice; 6.1 Joining Forces, Leveraging Strengths: Partnering in the Cloud; 6.1.1 Focus on IT and the Customer; 6.1.2 Catching Up With the Customer
With Omni-Channel; 6.1.3 New Models of Collaboration: Team-Based Customer Acquisition; 6.1.4 Conclusion; 6.2 Cloud Operations: What Are the Real Priorities in Practice?; 6.2.1 A Mere Formality.
Best Buddies?; Is the Chief Digital Officer the New Creativity Manager?
1.3.3 A Two-Pronged ApproachDaring to Look at Things Differently
The Young IT Tearaways; 1.3.4 Youĺl Never Walk Alone
Side by Side on the Way to the Cloud; ``Simple, Secure and Affordable ́́Boosts Acceptability; 1.3.5 The Cloud Also Means Partnering with the Very Best; 1.3.6 Maximum Performance Through Maximum Security; 1.3.7 Highest Quality as the Basis for IT Transformation and Digital Growth; 1.4 Conclusion; References; 2: The Role of IT as an Enabler of Digital Transformation; 2.1 The Digital Revolution; 2.2 Technological Drivers and Effects.
2.3 The Three Stages of Digital Transformation2.4 What Digital Transformation Requires from Information Technology; 2.4.1 Agility; 2.4.2 Ability to Innovate; 2.4.3 Simplicity; 2.4.4 Intelligent Use of Data; 2.5 How IT Can Become an Enabler of Digital Transformation; 2.6 Conclusion; 3: The Digital Transformation of Industry
The Benefit for Germany; 3.1 Building Digital Freeways; 3.2 The Web Requires Trust and Security; 3.3 Strong Digital Domestic Market; 3.4 Work 4.0: The Skilled Workforce; 3.5 Cloud Computing Guidelines; 3.6 Centralized Digital Platforms; 3.7 Startups Are Driving the Market.
4: Theses on Digitalization4.1 In Praise of Slowness; 4.2 Carefully Sound Out the Content of Catchwords; 4.3 Disruptive or Gradual Digitalization; 4.4 Organizational Drivers Behind Cloud Computing; 4.5 The Courage to Market Yourself; 4.6 Many Digitalization Obstacles Are Home-Grown; 4.7 Jeremy Rifkin Is Right: And Hopefully Wrong; 4.8 Technologies Are Becoming Services; 4.9 How Do You Get Started with Digitalization?; 4.10 The World Is Becoming Flat; 4.11 Software Is Eating the World; References; 5: The Cloud in the Driverś Seat; 5.1 The Pressure Is Enormous.
5.2 Industry 4.0: The New Machine Age5.3 Networking: Cars Driving in the Cloud; 5.4 New Technology: New Skepticism?; 5.5 Even Car Dealerships Need to Reequip; 5.6 Conclusion: An Industry in Transition; References; 6: The Cloud in Practice; 6.1 Joining Forces, Leveraging Strengths: Partnering in the Cloud; 6.1.1 Focus on IT and the Customer; 6.1.2 Catching Up With the Customer
With Omni-Channel; 6.1.3 New Models of Collaboration: Team-Based Customer Acquisition; 6.1.4 Conclusion; 6.2 Cloud Operations: What Are the Real Priorities in Practice?; 6.2.1 A Mere Formality.