Gamification : using game elements in serious contexts / Stefan Stieglitz, Christoph Lattemann, Susanne Robra-Bissantz, Rüdiger Zarnekow, Tobias Brockmann, editors.

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Gamification : using game elements in serious contexts / Stefan Stieglitz, Christoph Lattemann, Susanne Robra-Bissantz, Rüdiger Zarnekow, Tobias Brockmann, editors.

9783319455570 (electronic book)
3319455575 (electronic book)
9783319455556
3319455559

Cham : Springer International Publishing, 2017.

English

1 online resource (166 pages).

10.1007/978-3-319-45557-0 doi

GV1469.17.S63 .G365 2017

794.8

This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections - each containing several cases - that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.

Includes bibliographical references.

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text file PDF

Online resource; title from PDF title page (viewed November 1, 2016).

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