Leading Creative Teams : Management Career Paths for Designers, Developers, and Copywriters.
2017
HD66
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Leading Creative Teams : Management Career Paths for Designers, Developers, and Copywriters.
ISBN
9781484220566 (electronic book)
1484220560 (electronic book)
9781484220559
1484220552
1484220560 (electronic book)
9781484220559
1484220552
Published
[Place of publication not identified] : Apress 2017.
Language
English
Description
1 online resource.
Item Number
10.1007/978-1-4842-2056-6 doi
Call Number
HD66
Dewey Decimal Classification
658.402
Summary
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team's creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager's skill sets--technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting.
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don'ts of creative presentations Who This Book Is For The primary readership is mid-level and junior creatives--graphic designers, web designers, copywriters, and artists--and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don'ts of creative presentations Who This Book Is For The primary readership is mid-level and junior creatives--graphic designers, web designers, copywriters, and artists--and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Note
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don'ts of creative presentations Who This Book Is For The primary readership is mid-level and junior creatives--graphic designers, web designers, copywriters, and artists--and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Description based on print version record.
Available in Other Form
Leading Creative Teams.
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Online Access
Record Appears in
Online Resources > Ebooks
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All Resources
Table of Contents
Chapter 1: Start with a Blank Sheet of Paper
Chapter 2: Leading a Creative Team
Chapter 3: Leading an Advertising Creative Team
Chapter 4: Leading a Design Creative Team
Chapter 5: Brainstorming
Chapter 6: Creative Exploration Tools
Chapter 7: The Art of the Critique
Chapter 8: The Art of the Pitch
Chapter 9: The Art of Copywriting
Chapter 10: The Art of TV and Radio
Chapter 11: Career Trajectories Toward Creative Management
Chapter 12: Invest in Your People
Chapter 13: Don't Just Take It from Me
Chapter 14: The Final Nutshell.
Chapter 2: Leading a Creative Team
Chapter 3: Leading an Advertising Creative Team
Chapter 4: Leading a Design Creative Team
Chapter 5: Brainstorming
Chapter 6: Creative Exploration Tools
Chapter 7: The Art of the Critique
Chapter 8: The Art of the Pitch
Chapter 9: The Art of Copywriting
Chapter 10: The Art of TV and Radio
Chapter 11: Career Trajectories Toward Creative Management
Chapter 12: Invest in Your People
Chapter 13: Don't Just Take It from Me
Chapter 14: The Final Nutshell.