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000777812 019__ $$a968290040$$a969855257$$a970036791$$a971354385$$a972206026
000777812 020__ $$a9783319418841$$q(electronic book)
000777812 020__ $$a331941884X$$q(electronic book)
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000777812 0247_ $$a10.1007/978-3-319-41884-1$$2doi
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000777812 1001_ $$aDel Giudice, Manlio,$$eauthor.
000777812 24514 $$aThe satisfaction of change :$$bhow knowledge and innovation overcome loyalty in decision-making processes /$$cManlio Del Giudice, Maria Rosaria Della Peruta.
000777812 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan imprint is published by Springer Nature,$$c[2017]
000777812 264_4 $$c©2017
000777812 300__ $$a1 online resource (xiii, 138 pages) :$$billustrations.
000777812 336__ $$atext$$btxt$$2rdacontent
000777812 337__ $$acomputer$$bc$$2rdamedia
000777812 338__ $$aonline resource$$bcr$$2rdacarrier
000777812 347__ $$atext file$$bPDF$$2rda
000777812 4901_ $$aPalgrave studies in democracy, innovation, and entrepreneurship for growth
000777812 504__ $$aIncludes bibliographical references (pages 131-134) and index.
000777812 5050_ $$aIntroduction -- Definition and evolution of the variables in the model in marketing studies and research -- A model of customer retention in business-intensive markets -- Shopping scripts and resistence to change: an empirical verification in business-to-business digital markets -- Managerial implications of the model and final insights.
000777812 506__ $$aAccess limited to authorized users.
000777812 520__ $$aThis book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty.
000777812 588__ $$aDescription based on print version record.
000777812 650_0 $$aConsumer satisfaction.
000777812 650_0 $$aConsumer behavior.
000777812 650_0 $$aElectronic commerce.
000777812 650_0 $$aCustomer relations$$xManagement.
000777812 650_0 $$aIndustrial management.
000777812 650_0 $$aEconomic history.
000777812 7001_ $$aDella Peruta, Maria Rosaria,$$eauthor.
000777812 77608 $$iPrint version:$$aDel Giudice, Manlio.$$tSatisfaction of Change.$$dCham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017$$z3319418831$$z9783319418834$$w(OCoLC)951643356
000777812 830_0 $$aPalgrave studies in democracy, innovation, and entrepreneurship for growth.
000777812 852__ $$bebk
000777812 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-41884-1$$zOnline Access$$91397441.1
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000777812 980__ $$aBIB
000777812 982__ $$aEbook
000777812 983__ $$aOnline
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